Brooklyn Delhi vs Truly Indian · Bay Area shelf head-to-head
Brooklyn Delhi and Truly Indian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brooklyn Delhi carries more Brand PowerBrooklyn Delhi is in more Bay Area grocersBrooklyn Delhi fields the deeper lineupBrooklyn Delhi sits further up the premium end
Brooklyn Delhi
Truly Indian
41
brand power
27
12
products
6
4
categories
4
7
subcategories
5
8
grocers
4
$9.40
avg price
$5.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Delhi▭ Truly Indian
Distribution · 30% of score33·17
B
T
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brooklyn Delhi
only Truly Indian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Brooklyn Delhi · 4
only Truly Indian · 0
no exclusive doors — everywhere Truly Indian is, Brooklyn Delhi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Delhi · Truly Indian
