Bubbies vs Hengstenberg · Bay Area shelf head-to-head
Bubbies and Hengstenberg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupHengstenberg sits further up the premium end
Bubbies
Hengstenberg
60
brand power
28
45
products
10
6
categories
4
19
grocers
4
$8.51
avg price
$7.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bubbies▭ Hengstenberg
Distribution · 30% of score79·17
H
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bubbies
only Hengstenberg
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bubbies · Hengstenberg