Bubbies vs Wild West Ferments · Bay Area shelf head-to-head
Bubbies and Wild West Ferments, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupWild West Ferments sits further up the premium end
Bubbies
Wild West Ferments
60
brand power
34
45
products
8
6
categories
4
19
grocers
8
$1.08
price per oz
84.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bubbies▭ Wild West Ferments
Distribution · 30% of score79·33
W
carried in 19 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bubbies
only Wild West Ferments
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bubbies · Wild West Ferments
