Buitoni vs Nuovo Pasta · Bay Area shelf head-to-head
Buitoni and Nuovo Pasta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buitoni carries more Brand PowerBuitoni is in more Bay Area grocersBuitoni fields the deeper lineupNuovo Pasta sits further up the premium end
Buitoni
Nuovo Pasta
36
brand power
20
30
products
7
4
categories
2
10
subcategories
4
7
grocers
2
$6.90
avg price
$8.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buitoni▭ Nuovo Pasta
Distribution · 30% of score29·8
N
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 1 SKUs
only Buitoni
only Nuovo Pasta
no top category Buitoni doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buitoni · Nuovo Pasta
