Buitoni vs Pasta Prima · Bay Area shelf head-to-head
Buitoni and Pasta Prima, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buitoni carries more Brand PowerBuitoni is in more Bay Area grocersBuitoni fields the deeper lineupBuitoni sits further up the premium end
Buitoni
Pasta Prima
36
brand power
24
30
products
9
4
categories
3
10
subcategories
3
7
grocers
4
67.4¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buitoni▭ Pasta Prima
Distribution · 30% of score29·17
P
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buitoni
only Pasta Prima
no top category Buitoni doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Buitoni · 5
only Pasta Prima · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buitoni · Pasta Prima
