Bulk Foods vs Nutty And Fruity · Bay Area shelf head-to-head
Bulk Foods and Nutty And Fruity, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bulk Foods carries more Brand PowerBulk Foods fields the deeper lineup
Bulk Foods
Nutty And Fruity
48
brand power
24
44
products
6
14
categories
3
19
subcategories
5
2
grocers
2
$9.74
avg price
$15.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bulk Foods▭ Nutty And Fruity
Distribution · 30% of score8·8
N
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits3 vs 3 SKUs
1% of shelf
only Bulk Foods
only Nutty And Fruity
no top category Bulk Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bulk Foods · 1
only Nutty And Fruity · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bulk Foods · Nutty And Fruity
