Bulk Foods vs Popnuts · Bay Area shelf head-to-head
Bulk Foods and Popnuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bulk Foods carries more Brand PowerBulk Foods is in more Bay Area grocersBulk Foods fields the deeper lineupPopnuts sits further up the premium end
Bulk Foods
Popnuts
48
brand power
11
44
products
2
14
categories
2
19
subcategories
2
2
grocers
1
$9.74
avg price
$7.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bulk Foods▭ Popnuts
Distribution · 30% of score8·4
P
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bulk Foods
only Popnuts
no top category Bulk Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bulk Foods · 2
only Popnuts · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bulk Foods · Popnuts