Bulk Foods vs Senor Mango · Bay Area shelf head-to-head
Bulk Foods and Senor Mango, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bulk Foods carries more Brand PowerBulk Foods fields the deeper lineupSenor Mango sits further up the premium end
Bulk Foods
Senor Mango
48
brand power
17
44
products
3
14
categories
2
19
subcategories
2
2
grocers
2
$9.74
avg price
$7.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bulk Foods▭ Senor Mango
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits3 vs 2 SKUs
1% of shelf
only Bulk Foods
only Senor Mango
no top category Bulk Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bulk Foods · 1
only Senor Mango · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bulk Foods · Senor Mango
