Bumble Bee vs Safe Catch · Bay Area shelf head-to-head
Bumble Bee and Safe Catch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Safe Catch is in more Bay Area grocersBumble Bee fields the deeper lineupSafe Catch sits further up the premium end
Bumble Bee
Safe Catch
49
brand power
50
30
products
23
3
categories
3
6
subcategories
7
11
grocers
18
59.0¢
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bumble Bee▭ Safe Catch
Distribution · 30% of score46·75
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bumble Bee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Safe Catch · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bumble Bee · Safe Catch
