Bunches & Bunches vs Wholesome · Bay Area shelf head-to-head
Bunches & Bunches and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineupBunches & Bunches sits further up the premium end
Bunches & Bunches
Wholesome
15
brand power
61
5
products
43
1
categories
6
2
subcategories
12
2
grocers
19
$18.19
avg price
$8.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bunches & Bunches▭ Wholesome
Distribution · 30% of score8·79
B
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bunches & Bunches
no top category Wholesome doesn’t also play in.
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bunches & Bunches · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bunches & Bunches · Wholesome