Bundle X Joy vs Birdie & Louie · Bay Area shelf head-to-head
Bundle X Joy and Birdie & Louie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birdie & Louie carries more Brand PowerBirdie & Louie is in more Bay Area grocersBirdie & Louie fields the deeper lineup
Bundle X Joy
Birdie & Louie
27
brand power
40
9
products
18
2
categories
2
3
subcategories
4
5
grocers
12
36.8¢
price per oz
53.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bundle X Joy▭ Birdie & Louie
Distribution · 30% of score21·50
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bundle X Joy
only Birdie & Louie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bundle X Joy · 1
only Birdie & Louie · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bundle X Joy · Birdie & Louie
