Bundle X Joy vs The Honest Kitchen · Bay Area shelf head-to-head
Bundle X Joy and The Honest Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Honest Kitchen carries more Brand PowerThe Honest Kitchen is in more Bay Area grocersThe Honest Kitchen fields the deeper lineupThe Honest Kitchen sits further up the premium end
Bundle X Joy
The Honest Kitchen
27
brand power
42
9
products
31
2
categories
3
3
subcategories
5
5
grocers
9
36.8¢
price per oz
71.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bundle X Joy▭ The Honest Kitchen
Distribution · 30% of score21·38
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food3 vs 5 SKUs
only Bundle X Joy
no top category The Honest Kitchen doesn’t also play in.
only The Honest Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bundle X Joy · 1
only The Honest Kitchen · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bundle X Joy · The Honest Kitchen
