Burma Love vs Lale · Bay Area shelf head-to-head
Burma Love and Lale, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burma Love carries more Brand PowerBurma Love is in more Bay Area grocersBurma Love fields the deeper lineupBurma Love sits further up the premium end
Burma Love
Lale
39
brand power
30
12
products
9
5
categories
4
6
subcategories
6
7
grocers
6
$14.85
price per item
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burma Love▭ Lale
Distribution · 30% of score29·25
L
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burma Love
only Lale
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burma Love · Lale