Burt's Bees vs Eos · Bay Area shelf head-to-head
Burt's Bees and Eos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burt's Bees carries more Brand PowerBurt's Bees is in more Bay Area grocersBurt's Bees fields the deeper lineupEos sits further up the premium end
Burt's Bees
Eos
57
brand power
13
32
products
2
8
categories
1
10
subcategories
1
4
grocers
1
$8.98
avg price
$19.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burt's Bees▭ Eos
Distribution · 30% of score17·4
E
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score93·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eos
no top category Burt's Bees doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Burt's Bees · 4
only Eos · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burt's Bees · Eos
