Burt's Bees vs No Tox Life · Bay Area shelf head-to-head
Burt's Bees and No Tox Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burt's Bees carries more Brand PowerBurt's Bees is in more Bay Area grocersBurt's Bees fields the deeper lineup
Burt's Bees
No Tox Life
57
brand power
20
32
products
2
8
categories
1
10
subcategories
1
4
grocers
1
$31.20
price per oz
$26.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burt's Bees▭ No Tox Life
Distribution · 30% of score17·4
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only No Tox Life
no top category Burt's Bees doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Burt's Bees · 4
only No Tox Life · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burt's Bees · No Tox Life
