Cacique vs El Mexicano · Bay Area shelf head-to-head
Cacique and El Mexicano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cacique carries more Brand PowerCacique is in more Bay Area grocersCacique fields the deeper lineup
Cacique
El Mexicano
36
brand power
30
12
products
7
3
categories
3
6
subcategories
5
11
grocers
8
65.9¢
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cacique▭ El Mexicano
Distribution · 30% of score46·33
C
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cacique
only El Mexicano
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Mexicano · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cacique · El Mexicano
