Cadbury vs Justin's · Bay Area shelf head-to-head
Cadbury and Justin's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's sits further up the premium end
Cadbury
Justin's
49
brand power
54
35
products
33
6
categories
4
12
grocers
18
$1.55
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadbury▭ Justin's
Distribution · 30% of score50·75
C
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadbury
only Justin's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadbury · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadbury · Justin's
