Cadbury vs Tony's Chocolonely · Bay Area shelf head-to-head
Cadbury and Tony's Chocolonely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely carries more Brand PowerTony's Chocolonely is in more Bay Area grocersCadbury fields the deeper lineupCadbury sits further up the premium end
Cadbury
Tony's Chocolonely
49
brand power
54
35
products
28
6
categories
3
12
grocers
20
$1.55
price per oz
$1.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadbury▭ Tony's Chocolonely
Distribution · 30% of score50·83
C
carried in 12 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadbury
only Tony's Chocolonely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadbury · 1
only Tony's Chocolonely · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadbury · Tony's Chocolonely
