California Olive Ranch vs Graza · Bay Area shelf head-to-head
California Olive Ranch and Graza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerCalifornia Olive Ranch is in more Bay Area grocersGraza fields the deeper lineupCalifornia Olive Ranch sits further up the premium end
California Olive Ranch
Graza
51
brand power
57
20
products
23
2
categories
4
3
subcategories
6
19
grocers
18
$1.39
price per fl oz
93.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Olive Ranch▭ Graza
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only California Olive Ranch
only Graza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Olive Ranch · Graza
