Cambridge House vs Acme Smoked Fish · Bay Area shelf head-to-head
Cambridge House and Acme Smoked Fish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand PowerAcme Smoked Fish is in more Bay Area grocersAcme Smoked Fish fields the deeper lineup
Cambridge House
Acme Smoked Fish
11
brand power
39
2
products
13
1
categories
4
1
subcategories
5
1
grocers
11
$14.79
avg price
$13.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cambridge House▭ Acme Smoked Fish
Distribution · 30% of score4·46
C
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cambridge House
no top category Acme Smoked Fish doesn’t also play in.
only Acme Smoked Fish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cambridge House · 0
no exclusive doors — everywhere Cambridge House is, Acme Smoked Fish is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cambridge House · Acme Smoked Fish