Campbell's vs Imagine · Bay Area shelf head-to-head
Campbell's and Imagine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerImagine is in more Bay Area grocersCampbell's fields the deeper lineup
Campbell's
Imagine
60
brand power
53
135
products
20
7
categories
6
9
subcategories
6
14
grocers
17
18.3¢
price per fl oz
21.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campbell's▭ Imagine
Distribution · 30% of score58·71
carried in 14 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Campbell's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campbell's · Imagine
