Capri Sun vs Simply · Bay Area shelf head-to-head
Capri Sun and Simply, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineupSimply sits further up the premium end
Capri Sun
Simply
37
brand power
66
22
products
102
4
categories
8
6
subcategories
20
8
grocers
20
9.5¢
price per fl oz
15.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capri Sun▭ Simply
Distribution · 30% of score33·83
C
S
carried in 8 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score84·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Fruit Juice1 vs 1 SKUs
C
only Capri Sun
only Simply
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Capri Sun · 1
only Simply · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capri Sun · Simply
