Caputo vs Hayden Flour Mills · Bay Area shelf head-to-head
Caputo and Hayden Flour Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caputo carries more Brand PowerCaputo is in more Bay Area grocersCaputo fields the deeper lineupHayden Flour Mills sits further up the premium end
Caputo
Hayden Flour Mills
43
brand power
14
9
products
3
3
categories
2
5
subcategories
3
14
grocers
1
20.5¢
price per oz
45.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caputo▭ Hayden Flour Mills
Distribution · 30% of score58·4
H
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 1 SKUs
<1% of shelf
only Caputo
only Hayden Flour Mills
no top category Caputo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caputo · Hayden Flour Mills
