Carnation vs Now Real Food · Bay Area shelf head-to-head
Carnation and Now Real Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now Real Food carries more Brand PowerCarnation is in more Bay Area grocersNow Real Food fields the deeper lineupCarnation sits further up the premium end
Carnation
Now Real Food
31
brand power
36
7
products
18
2
categories
7
3
subcategories
9
12
grocers
2
37.8¢
price per fl oz
$3.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carnation▭ Now Real Food
Distribution · 30% of score50·8
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carnation
only Now Real Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carnation · Now Real Food