Cascadian Farm vs One Degree Organic Foods · Bay Area shelf head-to-head
Cascadian Farm and One Degree Organic Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineupCascadian Farm sits further up the premium end
Cascadian Farm
One Degree Organic Foods
65
brand power
52
68
products
23
7
categories
7
19
grocers
14
71.5¢
price per oz
59.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cascadian Farm▭ One Degree Organic Foods
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cascadian Farm
only One Degree Organic Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cascadian Farm · One Degree Organic Foods
