Castello vs Rumiano Cheese Company · Bay Area shelf head-to-head
Castello and Rumiano Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rumiano Cheese Company carries more Brand PowerRumiano Cheese Company is in more Bay Area grocersRumiano Cheese Company fields the deeper lineup
Castello
Rumiano Cheese Company
37
brand power
49
17
products
31
1
categories
2
7
subcategories
13
11
grocers
17
99.3¢
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Castello▭ Rumiano Cheese Company
Distribution · 30% of score46·71
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Castello
no top category Rumiano Cheese Company doesn’t also play in.
only Rumiano Cheese Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Castello · 2
only Rumiano Cheese Company · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Castello · Rumiano Cheese Company
