Caulipower vs Del Popolo · Bay Area shelf head-to-head
Caulipower and Del Popolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caulipower carries more Brand PowerCaulipower is in more Bay Area grocersCaulipower fields the deeper lineupDel Popolo sits further up the premium end
Caulipower
Del Popolo
48
brand power
24
16
products
4
7
categories
1
8
subcategories
2
11
grocers
9
98.0¢
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caulipower▭ Del Popolo
Distribution · 30% of score46·38
D
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Popolo
no top category Caulipower doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caulipower · Del Popolo
