Central Milling Company vs Gold Medal · Bay Area shelf head-to-head
Central Milling Company and Gold Medal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gold Medal is in more Bay Area grocersCentral Milling Company sits further up the premium end
Central Milling Company
Gold Medal
33
brand power
34
11
products
10
3
categories
3
7
subcategories
4
3
grocers
11
14.7¢
price per oz
11.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Central Milling Company▭ Gold Medal
Distribution · 30% of score13·46
G
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies3 vs 1 SKUs
only Central Milling Company
only Gold Medal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Central Milling Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Central Milling Company · Gold Medal
