Ceramedx vs Derma E · Bay Area shelf head-to-head
Ceramedx and Derma E, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Derma E carries more Brand PowerCeramedx is in more Bay Area grocersDerma E fields the deeper lineupDerma E sits further up the premium end
Ceramedx
Derma E
15
brand power
39
3
products
24
2
categories
5
2
subcategories
15
2
grocers
1
$2.18
price per fl oz
$5.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ceramedx▭ Derma E
Distribution · 30% of score8·4
C
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ceramedx
no top category Derma E doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ceramedx · 1
only Derma E · 0
no exclusive doors — everywhere Derma E is, Ceramedx is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ceramedx · Derma E
