Cha's Organics vs Biena · Bay Area shelf head-to-head
Cha's Organics and Biena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biena carries more Brand PowerBiena is in more Bay Area grocersBiena fields the deeper lineupCha's Organics sits further up the premium end
Cha's Organics
Biena
19
brand power
37
7
products
10
5
categories
1
3
grocers
13
$1.76
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cha's Organics▭ Biena
Distribution · 30% of score13·54
C
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cha's Organics
only Biena
no top category Cha's Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cha's Organics · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cha's Organics · Biena