Cha's Organics vs Thai Coco · Bay Area shelf head-to-head
Cha's Organics and Thai Coco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cha's Organics
Thai Coco
19
brand power
22
7
products
5
5
categories
2
3
grocers
3
$1.76
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cha's Organics▭ Thai Coco
Distribution · 30% of score13·13
C
T
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cha's Organics
only Thai Coco
no top category Cha's Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cha's Organics · 1
only Thai Coco · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cha's Organics · Thai Coco
