Chef Sarah Germany vs Rancho Gordo · Bay Area shelf head-to-head
Chef Sarah Germany and Rancho Gordo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineupChef Sarah Germany sits further up the premium end
Chef Sarah Germany
Rancho Gordo
29
brand power
69
13
products
58
3
categories
10
5
subcategories
23
2
grocers
13
$2.69
price per oz
64.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chef Sarah Germany▭ Rancho Gordo
Distribution · 30% of score8·54
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chef Sarah Germany · 0
no exclusive doors — everywhere Chef Sarah Germany is, Rancho Gordo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chef Sarah Germany · Rancho Gordo