Chex Mix vs Indianlife · Bay Area shelf head-to-head
Chex Mix and Indianlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineupIndianlife sits further up the premium end
Chex Mix
Indianlife
17
brand power
54
8
products
21
1
categories
9
1
subcategories
11
7
grocers
13
68.4¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chex Mix▭ Indianlife
Distribution · 30% of score29·54
C
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chex Mix
no top category Indianlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chex Mix · 2
only Indianlife · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chex Mix · Indianlife