Chiligods vs Mina · Bay Area shelf head-to-head
Chiligods and Mina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mina carries more Brand PowerMina is in more Bay Area grocersMina fields the deeper lineup
Chiligods
Mina
13
brand power
51
5
products
18
2
categories
6
3
subcategories
9
5
grocers
15
$8.44
avg price
$7.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chiligods▭ Mina
Distribution · 30% of score21·63
C
M
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chiligods
no top category Mina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chiligods · 0
no exclusive doors — everywhere Chiligods is, Mina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chiligods · Mina