Chiquilin vs Spicely Organics · Bay Area shelf head-to-head
Chiquilin and Spicely Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersSpicely Organics fields the deeper lineupSpicely Organics sits further up the premium end
Chiquilin
Spicely Organics
32
brand power
63
7
products
163
2
categories
9
3
subcategories
50
11
grocers
13
$78.23
price per oz
$43.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chiquilin▭ Spicely Organics
Distribution · 30% of score46·54
C
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chiquilin
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chiquilin · 4
only Spicely Organics · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chiquilin · Spicely Organics
