Chobani vs El Mexicano · Bay Area shelf head-to-head
Chobani and El Mexicano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineupChobani sits further up the premium end
Chobani
El Mexicano
65
brand power
30
128
products
7
5
categories
3
7
subcategories
5
18
grocers
8
$1.00
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chobani▭ El Mexicano
Distribution · 30% of score75·33
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chobani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chobani · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chobani · El Mexicano
