Cholula vs Zab's · Bay Area shelf head-to-head
Cholula and Zab's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineup
Cholula
Zab's
53
brand power
24
20
products
7
5
categories
2
6
subcategories
2
18
grocers
5
$1.14
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Zab's
Distribution · 30% of score75·21
C
Z
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score81·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zab's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Zab's
