Chosen Foods vs Sir Kensington's · Bay Area shelf head-to-head
Chosen Foods and Sir Kensington's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods carries more Brand PowerChosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineup
Chosen Foods
Sir Kensington's
55
brand power
42
31
products
13
4
categories
2
11
subcategories
2
19
grocers
18
$1.11
price per fl oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chosen Foods▭ Sir Kensington's
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces3 vs 2 SKUs
<1% of shelf
only Chosen Foods
only Sir Kensington's
no top category Chosen Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chosen Foods · Sir Kensington's
