Chosen Foods vs So Good · Bay Area shelf head-to-head
Chosen Foods and So Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods carries more Brand PowerChosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineup
Chosen Foods
So Good
55
brand power
14
31
products
3
4
categories
2
11
subcategories
2
19
grocers
7
$13.95
avg price
$8.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chosen Foods▭ So Good
Distribution · 30% of score79·29
S
carried in 19 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chosen Foods
only So Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chosen Foods · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chosen Foods · So Good