Chosen Foods vs Taste Flavor Co · Bay Area shelf head-to-head
Chosen Foods and Taste Flavor Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods carries more Brand PowerChosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineup
Chosen Foods
Taste Flavor Co
55
brand power
18
31
products
5
4
categories
3
11
subcategories
5
19
grocers
1
$13.95
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chosen Foods▭ Taste Flavor Co
Distribution · 30% of score79·4
T
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chosen Foods
only Taste Flavor Co
no top category Chosen Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chosen Foods · Taste Flavor Co
