Claussen vs Bubbies · Bay Area shelf head-to-head
Claussen and Bubbies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupBubbies sits further up the premium end
Claussen
Bubbies
30
brand power
60
9
products
45
2
categories
6
9
grocers
19
29.8¢
price per fl oz
47.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claussen▭ Bubbies
Distribution · 30% of score38·79
C
carried in 9 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claussen
no top category Bubbies doesn’t also play in.
only Bubbies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Claussen · 1
only Bubbies · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claussen · Bubbies
