Claussen vs Del Monte · Bay Area shelf head-to-head
Claussen and Del Monte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineupDel Monte sits further up the premium end
Claussen
Del Monte
30
brand power
66
9
products
114
2
categories
10
9
grocers
14
29.8¢
price per fl oz
46.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claussen▭ Del Monte
Distribution · 30% of score38·58
C
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claussen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Claussen · 0
no exclusive doors — everywhere Claussen is, Del Monte is too.
only Del Monte · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claussen · Del Monte
