Clif Bar vs Aloha · Bay Area shelf head-to-head
Clif Bar and Aloha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar is in more Bay Area grocers
Clif Bar
Aloha
56
brand power
54
42
products
43
3
categories
4
18
grocers
14
$1.26
price per oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Aloha
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Bar
only Aloha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clif Bar · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Aloha
