Clif Bar vs Rxbar · Bay Area shelf head-to-head
Clif Bar and Rxbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar is in more Bay Area grocersClif Bar fields the deeper lineupRxbar sits further up the premium end
Clif Bar
Rxbar
56
brand power
53
42
products
26
3
categories
3
18
grocers
17
$1.26
price per oz
$1.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Rxbar
Distribution · 30% of score75·71
R
carried in 18 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Bar
only Rxbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Rxbar
