Cobb’s vs Hummingbird · Bay Area shelf head-to-head
Cobb’s and Hummingbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird carries more Brand PowerHummingbird is in more Bay Area grocersHummingbird fields the deeper lineup
Cobb’s
Hummingbird
0
brand power
39
5
products
25
3
categories
6
4
subcategories
13
1
grocers
4
$4.19
avg price
$21.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cobb’s▭ Hummingbird
Distribution · 30% of score4·17
C
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy2 vs 3 SKUs
C
<1% of shelf
only Cobb’s
only Hummingbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cobb’s · 0
no exclusive doors — everywhere Cobb’s is, Hummingbird is too.
only Hummingbird · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cobb’s · Hummingbird