Coco Real vs Harmless Harvest · Bay Area shelf head-to-head
Coco Real and Harmless Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harmless Harvest carries more Brand PowerHarmless Harvest is in more Bay Area grocersHarmless Harvest fields the deeper lineupHarmless Harvest sits further up the premium end
Coco Real
Harmless Harvest
31
brand power
56
9
products
26
3
categories
3
3
subcategories
4
6
grocers
19
16.0¢
price per fl oz
45.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coco Real▭ Harmless Harvest
Distribution · 30% of score25·79
C
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coco Real
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Coco Real · 0
no exclusive doors — everywhere Coco Real is, Harmless Harvest is too.
only Harmless Harvest · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coco Real · Harmless Harvest
