Colavita vs De Nigris · Bay Area shelf head-to-head
Colavita and De Nigris, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colavita carries more Brand PowerColavita is in more Bay Area grocersColavita fields the deeper lineup
Colavita
De Nigris
32
brand power
14
15
products
2
5
categories
2
7
subcategories
2
9
grocers
2
$13.59
avg price
$11.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Colavita▭ De Nigris
Distribution · 30% of score38·8
C
D
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score71·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De Nigris
no top category Colavita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colavita · De Nigris