Columbus vs Busseto Foods · Bay Area shelf head-to-head
Columbus and Busseto Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineup
Columbus
Busseto Foods
60
brand power
47
40
products
22
6
categories
6
13
subcategories
6
16
grocers
10
$1.69
price per oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbus▭ Busseto Foods
Distribution · 30% of score67·42
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats21 vs 16 SKUs
7% of shelf
only Columbus
only Busseto Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Columbus · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbus · Busseto Foods
