Columbus vs Fratelli Beretta · Bay Area shelf head-to-head
Columbus and Fratelli Beretta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineupFratelli Beretta sits further up the premium end
Columbus
Fratelli Beretta
60
brand power
29
40
products
12
6
categories
2
13
subcategories
4
16
grocers
9
$1.69
price per oz
$4.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbus▭ Fratelli Beretta
Distribution · 30% of score67·38
F
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Columbus
only Fratelli Beretta
no top category Columbus doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Columbus · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbus · Fratelli Beretta
