Concord Foods vs Hidden Valley · Bay Area shelf head-to-head
Concord Foods and Hidden Valley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hidden Valley carries more Brand PowerHidden Valley is in more Bay Area grocersHidden Valley fields the deeper lineup
Concord Foods
Hidden Valley
12
brand power
50
7
products
29
4
categories
5
4
subcategories
6
3
grocers
12
$1.93
avg price
$7.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Concord Foods▭ Hidden Valley
Distribution · 30% of score13·50
C
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Concord Foods
only Hidden Valley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Concord Foods · 0
no exclusive doors — everywhere Concord Foods is, Hidden Valley is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Concord Foods · Hidden Valley